While the statistics vary, there is no doubt that a substantial percentage of paid work is now conducted from home, and that it’s a phenomenon on the rise.
Sarah Cumberland and Lowell Tarling wrote in a recent edition of Dynamic Small Business that around 25 percent of the workforce will be based at home within the next 10 years.
Outsourcing, retirement and redundancy-driven small business startups, and people simply wanting to combine work with a family-oriented lifestyle, are all factors in favour of the Small Office Home Office (SoHo) trend.
Where once the home-based business was not taken very seriously, today it’s increasingly recognised that skill, talent, and professionalism can thrive in the relatively relaxed home environment.
Is working from home for you? It’s an individual choice, and certainly not for everyone.
Working from home means you have to discipline yourself to actually work. Many people find this easier when they have to go out to work rather than simply stroll down the corridor to a home office. For some, the paraphernalia of home and family life are just too distracting. You also need to consider whether it’s feasible to work from home. Many occupations require a registered workplace and strict adherence to workplace health and safety regulations.
Businesses that operate best from home usually involve sole traders in the service industry or with a profession. Freelance journalists, photographers, editors, public relations consultants, talent agencies, accountants, bookkeepers, financial advisors, desktop publishers, web designers, and domestic cleaning and gardening services are some of the occupations which find working from home to their advantage.
The most obvious advantage is – whether rented, mortgaged, or fully owned – you’re already paying for your home. Apart from office set-up costs, you needn’t pay any more to work from it. You can simply register a business name and get set.
Let’s say you’ve decided to take the leap. The first thing to do is work out exactly what you’ll be doing in your home office. Will you be spending most of your time in the office, or out in the field? This has a direct bearing on the amount of space and equipment you’re likely to need.
An architect, for example, has very different home office needs to someone operating a lawn mowing franchise. The architect needs space and equipment to undertake design work, a separate area to handle administrative tasks, and a place to meet and discuss work with clients. The lawn mowing franchise operator, on the other hand, spends most of his or her day in the field so may only need a small office area containing a desk, computer, telephone, and fax for administrative purposes.
Having decided on the amount of space and equipment you’ll need, you now need to choose the best place to put it. A good way to decide this is to observe how your family actually lives in the house. Where they spend most of their time at home is where your office should not be.
Good places for home offices are attics, front rooms (especially at the end of long corridors), rooms under a high-set home, or over a garage.
If you expect to have clients regularly visiting you, try to set up a dedicated meeting space away from family areas. Discussing work with clients at the kitchen or dining room table with family members preparing food or watching TV in the background is simply not professional.
Now you’ve set up your office, you need to convince family, friends, and even colleagues that – yes, this is a real office, and yes, you’re really working in it.
The strange idea lingers in some quarters that, because you’re at home, you’re not really working so it’s okay to drop in for a coffee and chat, isn’t it? Of course it isn’t, and the best way to handle this is to establish office hours from Day One.
If the business begins to expand to the point where you need to take on someone to handle the workload, it may be time to consider moving to a commercial office space. Bringing team members into your home can put you on the wrong side of council bylaws unless you’re prepared to turn your home into a registered workplace and meet the appropriate workplace health and safety laws. It can also create tension for family members who are not likely to appreciate the intrusion of outsiders needing to use the toilet or kitchen.
One solution is to outsource work to other small businesses rather than employing people to handle it in-house. A media services operator, for example, can have up to 15 people working under their direction and not one of them has to be in-house or on the payroll. You can have a team of people working from their own offices who meet regularly to discuss projects.
Working from home can offer many advantages. You can do the kind of work you always wanted to do, manage your own time and income, and spend more time with your family. However like anything else, it has to be planned if it’s to succeed.

Business & Exercise – Do They Mix?
Does the word exercise cause you an inward, guilt-tinged, groan? Do you find yourself thinking: “Yes, I must get back to it. I’ve been meaning to for a long time, but never seem to have the time”?
You’re not alone. Statistics from developed countries reveal that, four years ago, fewer than 60 percent of the population engaged in regular physical activity, with the number dropping below 55 percent over the past two years. People aged 18 to 24 are most active, with nearly three quarters participating in regular physical activity. This falls to around 66 percent for people aged between 25 and 34, and to 58 percent for those aged 35 to 44.
How many people in their 30’s and 40’s do you know whose exercise machines are gathering dust in spare rooms and garages? The machines seemed like such a good idea at the time - “Just five minutes a day to achieve that fabulous body!” But somehow, “five minutes a day” became a chore to be avoided.
How many people do you know who engaged personal trainers and were given time-efficient workout routines, only to lose interest after a few weeks? The routines were forgotten and their trainers’ services were dispensed with.
The trouble is, we tend to think of exercise as something we must do or should be doing. The very word suggests sweat, pain, effort, and ultimately boredom – which we all subconsciously try to avoid. Fitness experts say we should do at least 30 minutes of moderate exercise each day to stay in shape and remain healthy. Ideally, we would do two 15-minute workouts per day, alternating aerobic exercises, which improve cardio vascular fitness and burn fat, with exercises that promote strength and flexibility.
But let’s face it: many of us are just not going to be able to stick with such a routine. For a few weeks, we’ll throw ourselves into it. Then we start to find excuses to avoid it. Back to square one. Saying you can’t do exercise because you’re running your own business is of course the ultimate excuse.
You can do it though! Just find something that you really enjoy doing. Any psychologist will tell you it’s easier to commit to doing something when you enjoy doing it and want to do it, than to something you feel you should be doing.
So if you’ve always admired (and secretly envied) those fit salsa or tango dancers, why not join a class and learn? These and other energetic Latin dances promote aerobic fitness, strength, co-ordination and flexibility, while giving you a good time and stimulating your mind. You have to engage your mind to learn the steps, right?
If you’ve always wanted to take up canoeing, cycling, windsurfing, or roller-blading, stop procrastinating and do it. Once you start, you’ll be too enthusiastic to stop. And rather than seeing exercise as something separate from the rest of your life, why not make it an integral part of your life – something you do while doing something else?
Take an activity such as walking, for example. In a 1998 edition of The Physician and Sports Medicine, Bryant Stamford PhD, wrote that moderate physical activities such as brisk walking could promote health nearly as much as vigorous workouts.
The Body Break fitness website further declares that: “Walking one kilometre burns only slightly fewer calories than running one kilometre, and is less stressful on the body.” So instead of driving or catching a taxi to that business meeting three blocks away, why not make it a brisk walk? When you get there, instead of riding the elevator to the third floor, why not take the stairs? When you take a break during the meeting, don’t just sit there with a cup of coffee. Get up, walk around, and stretch.
While thinking of a solution to that tricky marketing problem, place your hands flat on your desk or on the arms of your chair and push down hard for five seconds, then relax. Do it five or six times.
There are all sorts of variations to this simple isometric exercise: hands under the desk pushing upwards, or to either side of the chair, pushing inwards. And it’s not as silly as it sounds. You’ll be toning your muscles without losing a minute from your business.
Some other ways to incorporate exercise into your daily life include:
- jogging to the corner shop for the morning paper instead of having it delivered,
- walking to the post office to collect the mail instead of asking your team member to do it,
- visiting someone in an adjoining office instead of sending an email,
- taking the dog for a walk,
- washing the car,
- playing with your kids, and
- getting up to change the TV channel instead of using the remote control.
These activities won’t get you as fit as a regular, structured exercise programme. But they will help burn up calories, give your heart a workout, and put a spring in your step. Maybe then, you’ll actually feel like starting that exercise programme again.

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