| Business Leverage Points |
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| There Are Just 4 Ways to Grow Any Business |
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- 1) Increase the number of customers of the type you want to have
- 2) Increase the number of times customers come back
- 3) Increase the average value of each sale
- 4) Increase effectiveness of each process in the business
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| Examples |
1) Use a structured referral system to bring more quality customers to your business
2) Create offers to fill those seasonal 'voids'
3) Create packages. A cane basket becomes a Picnic Parcel complete with basket, utensils, wine cooler, blanket & vouchers
4) Systematise everything you do! eg: a quoting system that ensures speed, accuracy and low costs |
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