| Business Leverage Points |
| Main Menu | |
| |
| The Power Of One |
| |
- 1) Attract the attention of your target audience in your headline or opening remarks
- 2) State the proposition or offer
- 3) The rest of the ad develops, supports and presents the offer and reasons why it should be taken
- 4) Finally, tell the prospect HOW to act
- 5) Humorous, Circuitous and Abstract ads are a waste of time
|
| |
| Examples |
| |
- 1) Attract the attention of your target audience in your headline or opening remarks
- 2) State the proposition or offer
- 3) The rest of the ad develops, supports and presents the offer and reasons why it should be taken
- 4) Finally, tell the prospect HOW to act
- 5) Humorous, Circuitous and Abstract ads are a waste of time
|
| |
| |
| Main Menu | |
| |
|
|
