1. 1) Take on the purchasing risk for the customer when making a sales proposition
2. 2) Time limit -30 day money back guarantee
3. 3) Pay only if it validates (makes the customer a certain amount of money)
4. 4) Consider the following thoughts for Guarantees. Unconditional, Unique, Financially Relevant, Simple -Easy and Quick

1) The tradesman's guarantee on the work he completes

2) 'Bark Busters' dog barking guarantee for lifetime (they will retrain as many times as necessary)

3) Sidchrome tools -lifetime replacement guarantee

4) Paddi Lund's 'No Pain' dental work or no charge

5) Professional service who guarantee waiting time

6) Help line support -guarantee On Hold for less than 1 minute

7) Red Rooster guaranteed waiting time of less than 1 min 15 seconds