| Business Leverage Points |
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| Give People a Clear and Detailed Action Plan |
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- 1) Clients and customers need to be told explicitly how to act in order to obtain a business product or service
- 2) If businesses do not get pro- active in asking for orders, they are denying themselves
perhaps 2/3rds of their potential business
- 3) Many businesses BELIEVE they are doing this but it is still left to the customer to act (and maybe forget)
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| Examples |
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1) Hairdresser -"How would Friday a month away suit you for your next appointment?"
2) Accountant -"I'll be calling you in a few days to discuss the options for working on these FFR priorities with you"
3) Tradesman -"How about if I send one of our qualified consultants around to provide an obligation free quote for the repair work?"
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