| Business Leverage Points |
| Main Menu | |
| |
| Adding the Third Dimension |
| |
- 1) Affiliation/Appliances/Partnering/Hosting/Co-opetition (Cooperative Competition)
- 2) Ask yourself -"Who else is currently dealing with the Desired Customer we want to get to?"
- 3) Determine possible links with potential hosts
- 4) Negotiate Win-Win relationships with the hosts
- 5) Also ask yourself -"Who else might want to get access to the customers that I already have?"
|
| |
| Examples |
| |
1) A small winery may approach restaurants to gain access to their clients through wine and
meal offers
2) 'Piggyback' mailing -a business sends out a letter on their letterhead endorsing another firm's product or service
3) Spheres of Influence -work with the Banks to run Wally/FFR and BD services with their clients. They may require a % of fees generated
|
| |
| |
| Main Menu | |
| |
|
|
