| Business Leverage Points |
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| What You Can Measure You Can Manage |
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- 1) Measure and compare everything that moves
- 2) We do not have the right or the power to predetermine what the marketplace wants to do so would be arrogant in the extreme
- 3) But don't stop! Keep measuring and testing to find out 'how high is high'
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| Examples |
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1) What is the conversion rate from inbound phone calls into sales?
2) What percentage of business comes from Yellow Pages? Radio? Referral?
3) What are the fluctuations of sales by day? By month? By season?
4) What is the best price to charge for services? Do we test? |
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