| Business Leverage Points |
| Main Menu | |
| |
| Build a Unique Core Differentiator |
| |
- 1) Build UCD's, Focus on them and Articulate them constantly
- 2) People buy the differences they perceive
- 3) We must differentiate, or give the perception that we are different
- 4) That difference must be at the Core of the business and flow into everything we do
|
| |
| Examples |
| |
1) Woolworths "The Fresh Food People"
2) Federal Express II Absolutely positively overnight"
3) Canon Printers "You can, on a Canon" -user friendly but flash looking copiers
4) Hungry Jacks "The flame grilled Burger -The burgers are better at Hungry Jacks" |
| |
| |
| Main Menu | |
| |
|
|
