| Business Leverage Points |
| Main Menu | |
| |
| Look for a Second Dimension |
| |
- 1) Back-end. Use the first sale as a lead-in to subsequent sales of products and services
- 2) Approach your existing clients with a new service/product
- 3) Don't focus on the up-front costs
|
| |
| Examples |
| |
1) The Bungy Jump experience. The customer pays for the jump, then has the option of purchasing T- Shirts, Photos and Video Footage
2) Caddies Coffee "Bodum" giveaway. Profit is made in the subsequent orders of coffee
3) TFN 'Till Further Notice' systems
4) Free 1 month subscription to a magazine
5) Focus on the lifetime value -not the upfront profit margin |
| |
| |
| Main Menu | |
| |
|
|
