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Business Leverage Points | Main Menu |
 
Cutting the Price is an Easy Option - There's Usually a Better Way
 
  1. 1) Value-add to products rather than discount
  2. 2) Create packages to add value to 'lame' items
  3. 3) Remember the chart that shows the increase in sales required to compensate for discounting
 
Examples
 

1) Closed Door Sales can clear a lot of dead stock without huge discounting

2) Send cheques made out to your own business as a bonus gift

3) 2 for 1 sales to clear stock. Customers value these more highly than 50% off

4) Discount for subsequent purchases. One item $X, 2 items $X, 3 items ...

 
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