| Business Leverage Points |
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| Cutting the Price is an Easy Option - There's Usually a Better Way |
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- 1) Value-add to products rather than discount
- 2) Create packages to add value to 'lame' items
- 3) Remember the chart that shows the increase in sales required to compensate for discounting
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| Examples |
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1) Closed Door Sales can clear a lot of dead stock without huge discounting
2) Send cheques made out to your own business as a bonus gift
3) 2 for 1 sales to clear stock. Customers value these more highly than 50% off
4) Discount for subsequent purchases. One item $X, 2 items $X, 3 items ... |
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