| Business Leverage Points |
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| The More You Tell (Specifics) - The More You Sell |
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1) The more embraceable, factual, believeable, credible, and plausible reasons you can give me to deal with your business the more compelled I am to do so
2) "Tell me the reasons why?
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| Examples |
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1) Price Reductions because:
- Need to clear stock for new shipments
- Exclusive first time offer only...
2) Prices are higher than others because:
- Use best quality products
- Guarantee
- Added value packages/after sales back up
- Best trained team in the market
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